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What Is Screen Goo?

What Is Screen GOO?

  • Screen GOO is the world’s leading leading paint-on projection screen solution.  A highly reflective acrylic paint, it is specifically for HD video projection.
  • Screen GOO is a water-based acrylic paint that can be applied to almost any paintable surface. It forms a highly reflective acrylic coating that transforms the surface into a high-performance screen.
  • Screen GOO’s video projection coatings are a result of many years of research and development carried out by GOO Systems and Tri-Art Manufacturing.
  • Screen GOO is made from the highest museum grade acrylic base resins and premium pigments available and contains no filler material, hence its superior performance.
  • Screen GOO is sometimes known as an optical paint, transcreen, film screen, trans screen,  liquid screen, reflective acrylic paint or DIY screen, and consists of a full line of coatings designed to maximize the performance of any projection-based video playback system.
  • Screen Goo is a film screen, that is specifically either sprayed or rolled on; to create Rear Projection screens, Front Projection screens, 3D Cinema screens, small home theatre screens or mega Auditorium screens. More
  • When sprayed-on or rolled-on, GOO transforms any flat or curved paintable surface, such as glass, concrete wall, wood, sheet metal, PVC banners, vinyl back drops or even cloth, into a high performance, high definition (HD) projection screen.
  • Contact Goo Central at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Why Screen GOO?

First up, Screen Goo is inexpensive. It costs a fraction compared to other far more expensive yet lower performance alternatives.

The next best thing about it is, since it can be painted into any size or shape, it allows architects, building owners, Project Designers, System Integrators (SIs), or Event Organisers, the flexibility to be as creative and original as the situation will allow. Applications are limited only by one’s imagination.

Features of a GOO Screen

  • Exceptional colour fidelity
  • Excellent gain with minimal hot spotting
  • Industry-leading horizontal and vertical off-axis characteristics
  • Exceptional affordability
  • Extremely wide viewing angle
  • No colour shift
  • Colour accurate screen structure
  • Depth and dimensionality

The difference between wall paint & optical paint

Wall paint is designed and engineered principally to cover an underlying surface and to provide color in a room. These are relatively straightforward objectives and they are accomplished by paint manufacturers through the use of an inexpensive dispersion medium (typically, water-based acrylic or an oil-based medium) to which a pigment or pigments are added to provide color. Usually, relatively small amounts of pigment are used and then supplemented with extenders whose main purpose is to reduce the amount of expensive pigment required to produce the desired color. This can be done because the quantity of light reflected by wall paint is relatively unimportant.

Video projected onto ordinary paint lacks the depth, vivid color and contrast that you see with a real screen, or with optical paint like  Screen GOO. House paint is formulated to reflect only the portion of light that produces the desired color. Screen GOO, on the other hand, is blended to reflect and disperse the complex light patterns produced by video projectors. Unlike house paint, which consists of one or more coats of the same mixture, a proper Screen GOO application consists of a reflective base coat and a diffusive finishing coat, which combine to produce a screen that’s highly reflective, with great color accuracy, wide viewing angles, high contrast and a pronounced sense of depth.

By contrast, Screen GOO has been specifically engineered to accurately reflect and disperse the complex colored light patterns produced by video projectors. To that end, Screen GOO starts by employing a premium acrylic dispersion with very low light absorption characteristics and excellent durability.

To minimize light loss and to ensure color fidelity, Screen GOO uses much greater concentrations of pigment than those found in house paint. These pigments are carefully chosen to accurately reflect the full spectrum of color produced by video projectors as opposed to house paints, where the goal is to reflect that portion of the light which produces the single desired color. In addition, Goo Systems employs proprietary dispersion and pigment treatment techniques to maximize the reflective properties of the pigments employed. These techniques require custom built machinery and are very time and labor intensive.

Where is Screen GOO used?

Screen Goo paint products are ideal for home theater, commercial or industrial front, rear and even 3D projection applications. Other applications include military command and control centers, marine/flight simulators, malls, stadiums, theme parks, retail points-of-purchase displays, conference rooms, and large venue displays such as concert halls, arenas, and houses of worship and it can be DIY without any special tools or skills.